EarlyBird · Powered by StudioHawk — Australia's #1 SEO Agency

Enterprise-grade SEO for Australian businesses. No fluff, just outcomes.

I'm Tyler Waugh, a Senior SEO Strategist. I bring the methodology of Australia's most awarded SEO agency (StudioHawk) directly to small and medium businesses. You get a dedicated team executing the work, with my direct oversight on your strategy, quality, and bottom-line results.

How search is evolving →

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Tyler Waugh, EarlyBird Operations Lead

About

I learned SEO when my own revenue depended on it.

My journey in search didn't start in a boardroom; it started while I was running my own e-commerce business. I learned the discipline because my own livelihood was on the line.

Today, as a senior SEO practitioner directing campaigns at EarlyBird, that business-owner mindset dictates everything I do. I know firsthand how frustrating it is to hire an agency that "fluffs about" with vanity metrics and vague reporting.

That's why our model is different. Powered by StudioHawk's infrastructure, my team runs transparent, productised campaigns. You will always know exactly what we are doing, why we are doing it, and how it translates to leads and revenue. And when it matters most, I'm directly reachable.

Local SEO eCommerce SEO Technical SEO Content strategy Link building AI Search Core Web Vitals
Tyler Waugh
"He took the time to understand our brand, our goals, and the unique challenges of our niche. His SEO strategy was clear, targeted, and super effective — within just a few months, we started seeing a real boost in search rankings and traffic."
Greg Redmond — Owner, Mystic Party Entertainment

How search is evolving

Search has changed more in the last 3 years than the previous 20.

And it's still changing. To drive revenue tomorrow, you can't run a playbook from 2015. Here is my thesis on where search is going, and what it means for your business.

2000 – 2015
Ten blue links
Keyword matching and PageRank. Rank well, get clicks. The era most SEO playbooks were written for.
2015 – 2021
SERP features
Featured snippets, local packs, People Also Ask. Google begins answering questions, not just listing pages.
2022 – 2023
AI enters search
ChatGPT launches. Bing AI, Bard follow. Users begin asking AI directly instead of querying Google.
Now — 2024 – 2026
AI Overviews & GEO
AI-generated answers appear above organic results. Being cited by AI models is the new page one.
2026 – 2027
Agentic search
AI agents browse, compare, and transact on a user's behalf. Source trust and structured data become critical.
2027 and beyond
Proactive discovery
Personalised AI surfaces content before a search is made. Brand authority and entity signals are the primary ranking layer.

Click any era to read more ↑

Services

What we deliver

StudioHawk-backed execution. Transparent reporting. Dedicated account management.

01
Local SEO

Get found when customers in your area are ready to buy. We optimise your Google Business Profile, local citations, and review signals to dominate the local pack — including the new AI-powered local results.

GBPLocal PackCitationsReviewsAI local
02
eCommerce SEO

Revenue-focused search strategies for online stores. We build product page optimisations, intuitive category architecture, and technical crawl efficiency based on actual buyer intent — not just empty traffic volume.

Product SEOCategory pagesTechnical crawlSchema
03
Technical SEO

A technically sound site is the foundation of everything. We audit and fix crawlability issues, Core Web Vitals, and schema implementation so Google can actually understand and index your site without friction.

Core Web VitalsIndexingSchemaArchitecture
04
SMB SEO

Full-service strategy and execution for businesses that want to compete without an in-house team. We handle the research, planning, and heavy lifting, and report strictly on what matters: your ROI.

StrategyExecutionReportingROI focus
05
Content Strategy & Writing

SEO-led content that earns rankings and builds authority. From topic clusters to service page copy, we produce AI-search-optimised formats that get your business cited in AI Overviews and generative answers.

Topic clustersBlog strategyGEO contentCopywriting
06
Link Building

White-hat link acquisition that builds genuine, needle-moving authority. Digital PR, industry directories, and niche-relevant editorial placements targeted to outrank your specific competitors.

Digital PROutreachCitationsAuthority

From clients

In their own words

★★★★★

"Working with Tyler has been a game changer. He took the time to understand our brand, our goals, and the unique challenges of our niche. His SEO strategy was clear, targeted, and super effective — within just a few months, we started seeing a real boost in search rankings and traffic."

GR
Greg Redmond
Owner, Mystic Party Entertainment
★★★★★

"Cannot recommend highly enough! Masters of the 'dark arts' of SEO — huge improvements to our results and just keep continuing to deliver."

AL
Adrienne Langley
Vaikobi
★★★★★

"We had a great experience and the results showed! I would definitely recommend for your business."

BA
Beth Appleton
Chief Marketing Officer, Fortress Games
★★★★★

"Thanks Tyler and team, it has been great working together!"

RR
Rodney Reinsma
Owner, Gold Coast Property Buyers

Read more client reviews ↓

Pricing

Transparent, monthly retainers

Most agencies hide their pricing. We don't. Choose the level of velocity your business needs.

Basic Plan
$879/mo

+ GST · month-to-month

Best for building strong SEO foundations.

  • Keyword research (10 terms) & 2 competitors tracked
  • 2 pages optimised/month + 2 blogs/month
  • Foundational technical & Local SEO setup
  • Essentials-level reporting & Quarterly strategy sessions
Get started
Advanced Plan
$1,299/mo

+ GST · month-to-month

Best for building momentum and establishing online authority.

  • Keyword research (15 terms) & 3 competitors tracked
  • 2 pages optimised/month + 2 blogs & 1 backlink/month
  • Technical SEO consult & fixes
  • Custom landing page/quarter
  • Detailed reporting + insights & Quarterly strategy sessions
Get started
Premium Plan
$1,899/mo

+ GST · month-to-month

Best for brands ready to scale aggressively with advanced strategy.

  • Keyword research (20 terms) & 5 competitors tracked
  • 4 pages optimised/month + 3 blogs & 2 backlinks/month
  • Advanced technical SEO audit
  • Custom landing pages where necessary
  • Deep-dive reporting & Monthly strategy sessions
Get started

Not sure which plan fits?

Get in touch and we'll map out the right foundation for your business.

All prices in AUD, excluding GST. Month-to-month — no lock-in contracts. Get in touch and we'll work it out.

Get in touch

Let's talk about what you're working on.

Most enquiries get a reply within one business day. Whether you're a local business wanting more foot traffic, an e-commerce store chasing rankings, or an SMB that's been burned by previous agencies — I'll give you an honest picture of what's possible and what it actually takes.

📍Melbourne, VIC — available remotely Australia-wide

No obligation. Just a conversation.

Message received.

I'll reply within one business day. If it's urgent, email me directly at tyler@earlybirdagency.co

I usually respond within a day. I'll be upfront if EarlyBird isn't the right fit for what you need.
Book a free strategy call →