SEO has evolved from keywords and backlinks into something more complex — AI Overviews, large language models, and generative search are reshaping how people find information. I work at the intersection of where SEO is and where it's going.
About
I'm Tyler — an SEO and AI search specialist at StudioHawk in Melbourne. My work spans technical SEO, content strategy, local search, link building, and UX — with an increasing focus on how businesses stay visible as AI reshapes the discovery layer entirely.
Before StudioHawk, I ran an e-commerce store — which is where SEO stopped being abstract for me. When your livelihood depends on Google ranking your product pages, you learn fast. That commercial grounding shapes how I think about every engagement now.
"The interesting thing about this moment in search is that the fundamentals still matter — authority, relevance, technical health — but where answers surface has fundamentally shifted. Optimising for that shift is the work."Tyler Waugh — StudioHawk
How search is evolving
Search hasn't broken — it's been rebuilt from the ground up. Understanding where we are on this timeline is the starting point for any serious SEO strategy in 2026.
Click any era to read more ↑
Services
Senior-level. Results-focused. No fluff.
Structuring content and authority signals so AI systems — ChatGPT, Perplexity, Gemini, Google AI Overviews — cite and surface your business. Generative Engine Optimisation runs alongside traditional SEO, not instead of it.
Audits, crawl optimisation, Core Web Vitals, structured data, and indexation. The foundations that let everything else compound — and increasingly important for AI crawlers, not just Googlebot.
Visibility in your market — Google Business Profile, local citations, geo-targeted content, and local pack strategy. Local search is shifting into AI local results too, and the preparation for both overlaps significantly.
Keyword research, topical authority mapping, and content briefs built to rank in Google and earn citations in AI-generated answers. The strategy for both is converging, and that's intentional.
Fast, SEO-ready websites for local businesses — built on solid hosting with long-term performance in mind. I also audit on-site experience and conversion flows, because traffic without conversion is a leaky bucket.
Editorial outreach and digital PR that builds genuine domain authority. Inbound links and brand mentions across the web also serve as entity signals that AI systems use to assess credibility.
Selected work
From clients
"Working with Tyler from StudioHawk has been a game changer. He took the time to understand our brand, our goals, and the unique challenges of our niche. His SEO strategy was clear, targeted, and super effective — within just a few months, we started seeing a real boost in search rankings and traffic."
"Cannot recommend Studiohawk highly enough! They are masters of the 'dark arts' of SEO and have made huge improvements to our results and just keep continuing to deliver."
"We worked with Studiohawk and have just completed the work — we had a great experience and the results showed! I would definitely recommend SH for your business."
"Thanks Tyler and team, it has been great working together!"
Writing
Get in touch
Whether you're thinking about your SEO strategy, AI search visibility, local presence, or a new website — I'm happy to have a conversation and point you in the right direction.